Mass Media Research

BUSINESS & ECONOMICS / General, Business & Economics / Industries / Media & Communications, Ebook

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens–from content analysis to surveys to experimental research–and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach–including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
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Mass Media Research


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Author by : Roger Wimmer
Languange Used : en
Release Date : 2013-06-25
Publisher by : Nelson Education

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how i

A Handbook Of Qualitative Methodologies For Mass Communication Research


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Author by : Nicholas W. Jankowski
Languange Used : en
Release Date : 2002-09-11
Publisher by : Routledge

First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

Mass Media Effects Research


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Author by : Raymond W. Preiss
Languange Used : en
Release Date : 2013-01-11
Publisher by : Routledge

This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects researc

Dictionary Of Mass Communication And Media Research


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Author by : David P. Demers
Languange Used : en
Release Date : 2005-01-01
Publisher by :

The Dictionary of Mass Communication and Media Research provides comprehensive definitions of major concepts p

A Conceptual Framework For Mass Media Research


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Author by : Valerie Tunstall Eldridge
Languange Used : en
Release Date : 1967
Publisher by :

Mass Communication Research


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Author by : Cees J. Hamelink
Languange Used : en
Release Date : 1994
Publisher by : Greenwood Publishing Group

This book pays special tribute to Professor James D. Halloran at his retirement after 18 years as president of

Mass Media Research


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Author by : CTI Reviews
Languange Used : en
Release Date : 2016-10-17
Publisher by : Cram101 Textbook Reviews

Facts101 is your complete guide to Mass Media Research. In this book, you will learn topics such as as those i

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